Clients and friends often ask me if my coaching business is also a consulting business. And here we get to the crux of the matter.

By definition, coaching and consulting are distinct concepts. A coach is there to help clients themselves find solutions and answers, whereas in consulting, you support providing these. So it’s a more active role in the solution-finding process.

A consultant is an expert in the respective field. Whereas a coach does not necessarily have all the knowledge required for their client’s role. The client basically provides all the expertise and insights, if necessary.

But, in some cases, such as Switzerland, it is worth noting that the job of a coach comes with some baggage. “Coach” is not a protected expression. Anyone can call themselves a coach and do whatever kind of business they want to do.

Look on social media, and you find thousands of coaches sometimes engaging in questionable practices. And this puts the whole industry in a bad light. Coaching can be anything from leadership coaching to life coaching, sport coaches to coaches providing spiritual guidance.

What makes a coach

A professional coach should have a relevant education from a reputable school. Relevant work experience matters, be it in a leadership position or in industries where their clients are from. This helps the coach relate to their clients.

A coaching education should give coaches the necessary theoretical background and supporting tools. It should also have served as practical time, where different coaching methods were practiced and experienced by the coach themselves. The course or class should also teach the limits of coaching, the differences to therapy and mentoring. And it should also be clear on when to make a cut, knowing when coaching is not the right method for a client.

On the other hand, a coach does not need to have year long experience as a coach to support you. Even fresh coaches can bring the same level of quality and results. Don’t buy into anyone calling out new coaches, there is no need for doubt.

Coaches may encounter clients who perceive coaching as a tool for weak leaders seeking to improve their skills. If you call yourself a leadership consultant, you will not encounter the same obstacles.

Maybe at some point, I will start calling my business a consulting business. I want to make sure that people know the difference. And as I’m not here to give clients any advice on how to do things, my business will remain a coaching business.

What I am clear on is the kinds of clients I serve. I am looking after employees in leadership positions and their teams; I also do executive coaching. But I am not a life coach.

Be picky with your choice of coach

My only advice to you in this regard: Whenever you think of working with a coach, make sure you talk to them first, they are professional, and they don’t promise you the moon. Your gut feeling matters also. Getting along with your coach is key to success. So if you feel you don’t click, then don’t enter any working relationship.